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The social media community has known thi

The social media community has known this for a while. It’s been a huge conversation of integrity and morality. From competitors posting bad reviews to undermine the competition to YELP’s aggressive sales.

“Yelp hosts about 30 million reviews — anyone can write what they think about a company and rate it from a low of one star to a high of five. However, the company uses an undisclosed algorithm to filter out about 20 percent of the reviews — with the goal, it says, of enforcing guidelines such as no hate speech, and eliminating fake reviews.

The workings of that filter system were part of a class-action lawsuit, filed in federal court in San Francisco, that was dismissed in October and is now on appeal. The four firms that sued claimed Yelp “unlawfully manipulated the content of their business review pages in order to induce them to pay for advertising.”

Reviews that are filtered out can be seen only by clicking the light gray word “filtered” at the bottom of the Yelp page. The filtered reviews are also not calculated in businesses’ overall ratings.”
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Yelp’s ad pitch gets bad reviews from some Seattle-area business owners

Owners of some small businesses here say they’ve been pressured to Yelp when the consumer review site’s screening system displays disproportionately negative reviews.

By Johanna Somers

Seattle Times business reporter

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About MatchaGT by ShelleRae

Welcome! I am ShelleRae and I am very excited you are here. I joined the Smoothie Essentials team about 5 years ago now. Always health conscious and into prevention versus medication it seemed natural when the opportunity came up to take on the creation of this blog and the Smoothie Essentials blog as well. As mother to three and surrogate to many more I've practiced much of what I write on sometimes with great success and other times with a bit less. My friends and family are my test kitchen and my facts are most often from WebMD - they seem to have a fairly accurate and conservative approach. MatchaGT – the super premium Matcha Green Tea Introducing Matcha GT, the super premium Matcha Green Tea. Matcha GT is nature’s natural source of energy and antioxidants. Used for centuries in Japanese tea ceremonies, Matcha provides a powerful pick-me-up plus antioxidants and other health benefits to keep the body, mind and spirit in perfect balance. While many forms of green tea are strained or brewed, Matcha GT uses the whole tea leaf providing the full benefits and bold taste of whole green tea powder. My inspiration comes from others who also are striving to live a better life through lifestyle changes. More information is available at www.SmoothieEssentials.com or by emailing shelley@juicesolutions.com Benefits: Natural Caffeine – longer lasting energy Antioxidants – to fight cancer causing free radicals Chlorophyll – powerful blood cleanse Coffee concepts and juice bars across North America including Starbucks, Jamba Juice, Coffee Bean & Tea Leaf, Smoothie King, and Booster Juice have recently started selling Matcha Green Tea smoothies, frappes, and lattes, promoting the great taste and health benefits of green tea. http://matchagt.com/ http://www.smoothieessentials.com/

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