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Growing Greener

Health consciousness is an increasingly motivating driver in the food and beverage industry. The average consumer is no longer average but actually quite informed.

The Internet has caused information to become readily available. Research and information can be retrieved quickly via the World Wide Web, and the result is in many ways beneficial to the food and beverage marketer. Medicinal benefits of foods, and the fallacy or truth in ingredients can rapidly dispel the snake oil sales tactics of old.

Never the less, there is an ever-growing development of new, trendy beverages and labels which line the shelves of supermarkets anyway. People read up on these products on the Internet but do they take the time to read the label when actually pulling something fancy off the shelf?

Tea Trends
reported recently that the global market for green tea is projected to exceed 1.2 million tons by 2015 (based on analysis done by GIA).

Green tea is the product of choice as far as literate consumers are concerned. More and more research into the health benefits of green tea is causing an ever increasing demand for beverages that include green tea.

What about your customers? Are you meeting the demand for green tea, or is your customer base walking to the place next door? Include Matcha Green Tea on your menu. It’s here, and it’s growing. Grow with it.


About MatchaGT by ShelleRae

Welcome! I am ShelleRae and I am very excited you are here. I joined the Smoothie Essentials team about 5 years ago now. Always health conscious and into prevention versus medication it seemed natural when the opportunity came up to take on the creation of this blog and the Smoothie Essentials blog as well. As mother to three and surrogate to many more I've practiced much of what I write on sometimes with great success and other times with a bit less. My friends and family are my test kitchen and my facts are most often from WebMD - they seem to have a fairly accurate and conservative approach. MatchaGT – the super premium Matcha Green Tea Introducing Matcha GT, the super premium Matcha Green Tea. Matcha GT is nature’s natural source of energy and antioxidants. Used for centuries in Japanese tea ceremonies, Matcha provides a powerful pick-me-up plus antioxidants and other health benefits to keep the body, mind and spirit in perfect balance. While many forms of green tea are strained or brewed, Matcha GT uses the whole tea leaf providing the full benefits and bold taste of whole green tea powder. My inspiration comes from others who also are striving to live a better life through lifestyle changes. More information is available at or by emailing Benefits: Natural Caffeine – longer lasting energy Antioxidants – to fight cancer causing free radicals Chlorophyll – powerful blood cleanse Coffee concepts and juice bars across North America including Starbucks, Jamba Juice, Coffee Bean & Tea Leaf, Smoothie King, and Booster Juice have recently started selling Matcha Green Tea smoothies, frappes, and lattes, promoting the great taste and health benefits of green tea.

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