Health consciousness is an increasingly motivating driver in the food and beverage industry. The average consumer is no longer average but actually quite informed.
The Internet has caused information to become readily available. Research and information can be retrieved quickly via the World Wide Web, and the result is in many ways beneficial to the food and beverage marketer. Medicinal benefits of foods, and the fallacy or truth in ingredients can rapidly dispel the snake oil sales tactics of old.
Never the less, there is an ever-growing development of new, trendy beverages and labels which line the shelves of supermarkets anyway. People read up on these products on the Internet but do they take the time to read the label when actually pulling something fancy off the shelf?
Tea Trends reported recently that the global market for green tea is projected to exceed 1.2 million tons by 2015 (based on analysis done by GIA).
Green tea is the product of choice as far as literate consumers are concerned. More and more research into the health benefits of green tea is causing an ever increasing demand for beverages that include green tea.
What about your customers? Are you meeting the demand for green tea, or is your customer base walking to the place next door? Include Matcha Green Tea on your menu. It’s here, and it’s growing. Grow with it.