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Matcha as an Indulgence

Matcha, the small indulgence that can give you that big break.

It was reported in the Associated Press recently that, “Intellectual freedom, independent research and frequent coffee breaks with colleagues helped this year’s Nobel Prize winners make their groundbreaking scientific discoveries.” Ignoring top-down decisions in favor of collaborating on a level platform seemed to be the preferred method for success. That, and taking enough breaks to discuss research with colleagues.

Some people will focus on the word, coffee: I’ll focus on the word, break. The principle for success was the fact that they took time away from isolated studies to round-table with their fellows. Next time you sit for tea with friends, it just might be that you were spending time with a future Nobel prize winner!

Caffeine and other numbers

Recently reported in BevIndustry: “2009 was the year of comfort food and small indulgences,” said Julie Hall, executive vice president and partner at Schneider Associates, in a statement regarding key findings from the eighth annual Most Memorable New Product Launch Survey. Although technology has topped the list’s top ten over the past few years, the current trend shows consumers more likely to remember specialty drinks such as  McDonald’s McCafé. The migration marketing trend, where consumers migrate from product to product based on current recessionary status, shows comfort food and small indulgences rate high at this point. Also notable is that food product purchases are influenced by the absence of trans fats and high fructose corn syrup, as well as low-salt content.


About MatchaGT by ShelleRae

Welcome! I am ShelleRae and I am very excited you are here. I joined the Smoothie Essentials team about 5 years ago now. Always health conscious and into prevention versus medication it seemed natural when the opportunity came up to take on the creation of this blog and the Smoothie Essentials blog as well. As mother to three and surrogate to many more I've practiced much of what I write on sometimes with great success and other times with a bit less. My friends and family are my test kitchen and my facts are most often from WebMD - they seem to have a fairly accurate and conservative approach. MatchaGT – the super premium Matcha Green Tea Introducing Matcha GT, the super premium Matcha Green Tea. Matcha GT is nature’s natural source of energy and antioxidants. Used for centuries in Japanese tea ceremonies, Matcha provides a powerful pick-me-up plus antioxidants and other health benefits to keep the body, mind and spirit in perfect balance. While many forms of green tea are strained or brewed, Matcha GT uses the whole tea leaf providing the full benefits and bold taste of whole green tea powder. My inspiration comes from others who also are striving to live a better life through lifestyle changes. More information is available at or by emailing Benefits: Natural Caffeine – longer lasting energy Antioxidants – to fight cancer causing free radicals Chlorophyll – powerful blood cleanse Coffee concepts and juice bars across North America including Starbucks, Jamba Juice, Coffee Bean & Tea Leaf, Smoothie King, and Booster Juice have recently started selling Matcha Green Tea smoothies, frappes, and lattes, promoting the great taste and health benefits of green tea.

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