Matcha, the small indulgence that can give you that big break.
It was reported in the Associated Press recently that, “Intellectual freedom, independent research and frequent coffee breaks with colleagues helped this year’s Nobel Prize winners make their groundbreaking scientific discoveries.” Ignoring top-down decisions in favor of collaborating on a level platform seemed to be the preferred method for success. That, and taking enough breaks to discuss research with colleagues.
Some people will focus on the word, coffee: I’ll focus on the word, break. The principle for success was the fact that they took time away from isolated studies to round-table with their fellows. Next time you sit for tea with friends, it just might be that you were spending time with a future Nobel prize winner!
Recently reported in BevIndustry: “2009 was the year of comfort food and small indulgences,” said Julie Hall, executive vice president and partner at Schneider Associates, in a statement regarding key findings from the eighth annual Most Memorable New Product Launch Survey. Although technology has topped the list’s top ten over the past few years, the current trend shows consumers more likely to remember specialty drinks such as McDonald’s McCafé. The migration marketing trend, where consumers migrate from product to product based on current recessionary status, shows comfort food and small indulgences rate high at this point. Also notable is that food product purchases are influenced by the absence of trans fats and high fructose corn syrup, as well as low-salt content.