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Matcha Meet ‘cha

The latest marketing craze
is mobile food trucks,
powered by social media.

As reported in the L.A. Times, the Orange County Register, Campus Circle and who knows where else, people are getting advance notice of where the mobile truck will be that night. Different location each time. People come from other cities, other counties and are willing to wait for hours.

For what? For Korean BBQ? What would make the crowds build with such enthusiasm?

The answer is simple as this: a new marketing trend. Yes, it’s great food but so are the rest of the restaurants, tea houses and smoothie bars. What makes the attraction is the fact that it’s a group thing! Where’s ‘the group’ going?

Twitter and Facebook people are group people who show up to events in flocks. Oh, we’re all going out to Pasadena tonight? Corner of this and that street. I’ll be there. Me and everyone who follows the news on Twitter and Facebook to name the most popular.

“The first weekend we rolled out we couldn’t sell a taco,” says Alice Shin of Kogi. But now  that they update their blog daily and announce their whereabouts on Twitter, the crowds are simply having to wait in line!

Welcome to the new Culture Craze. It might be a fad but it’s a fad that’s keep business rolling in. The question of how to attract customers to your place from another county? Drive down to theirs! Give them a taste! Word of mouth is often the best advertisement.

Now the Kogi Korean BBQ really is reported to be gourmet food, not the common lunch wagon stuff, and yet still a good value. And what if people aren’t following on Twitter? They’ll turn in where the crowds are, just to have a look see if nothing else.

What’s that got to do with Matcha you might ask? Because Matcha is that ingredient, that drink, that flavor, that intrigue that will make your restaurant talked about. Not everyone sells it. It is that niche that get’s your place Twitterable. Start a social networking angle and you’ll have free advertising to a group that’s bigger than you can comprehend.

Get Talked!!


About MatchaGT by ShelleRae

Welcome! I am ShelleRae and I am very excited you are here. I joined the Smoothie Essentials team about 5 years ago now. Always health conscious and into prevention versus medication it seemed natural when the opportunity came up to take on the creation of this blog and the Smoothie Essentials blog as well. As mother to three and surrogate to many more I've practiced much of what I write on sometimes with great success and other times with a bit less. My friends and family are my test kitchen and my facts are most often from WebMD - they seem to have a fairly accurate and conservative approach. MatchaGT – the super premium Matcha Green Tea Introducing Matcha GT, the super premium Matcha Green Tea. Matcha GT is nature’s natural source of energy and antioxidants. Used for centuries in Japanese tea ceremonies, Matcha provides a powerful pick-me-up plus antioxidants and other health benefits to keep the body, mind and spirit in perfect balance. While many forms of green tea are strained or brewed, Matcha GT uses the whole tea leaf providing the full benefits and bold taste of whole green tea powder. My inspiration comes from others who also are striving to live a better life through lifestyle changes. More information is available at or by emailing Benefits: Natural Caffeine – longer lasting energy Antioxidants – to fight cancer causing free radicals Chlorophyll – powerful blood cleanse Coffee concepts and juice bars across North America including Starbucks, Jamba Juice, Coffee Bean & Tea Leaf, Smoothie King, and Booster Juice have recently started selling Matcha Green Tea smoothies, frappes, and lattes, promoting the great taste and health benefits of green tea.

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