The latest marketing craze
is mobile food trucks,
powered by social media.
As reported in the L.A. Times, the Orange County Register, Campus Circle and who knows where else, people are getting advance notice of where the mobile truck will be that night. Different location each time. People come from other cities, other counties and are willing to wait for hours.
For what? For Korean BBQ? What would make the crowds build with such enthusiasm?
The answer is simple as this: a new marketing trend. Yes, it’s great food but so are the rest of the restaurants, tea houses and smoothie bars. What makes the attraction is the fact that it’s a group thing! Where’s ‘the group’ going?
Twitter and Facebook people are group people who show up to events in flocks. Oh, we’re all going out to Pasadena tonight? Corner of this and that street. I’ll be there. Me and everyone who follows the news on Twitter and Facebook to name the most popular.
“The first weekend we rolled out we couldn’t sell a taco,” says Alice Shin of Kogi. But now that they update their blog daily and announce their whereabouts on Twitter, the crowds are simply having to wait in line!
Welcome to the new Culture Craze. It might be a fad but it’s a fad that’s keep business rolling in. The question of how to attract customers to your place from another county? Drive down to theirs! Give them a taste! Word of mouth is often the best advertisement.
Now the Kogi Korean BBQ really is reported to be gourmet food, not the common lunch wagon stuff, and yet still a good value. And what if people aren’t following on Twitter? They’ll turn in where the crowds are, just to have a look see if nothing else.
What’s that got to do with Matcha you might ask? Because Matcha is that ingredient, that drink, that flavor, that intrigue that will make your restaurant talked about. Not everyone sells it. It is that niche that get’s your place Twitterable. Start a social networking angle and you’ll have free advertising to a group that’s bigger than you can comprehend.