What does Matcha taste like?
- Complex? Yes.
- Alluring? Check.
- Green? Definitely!
- Bitter? Let’s call the flavor “Misunderstood.”
If there is a time for sugar and a time to refrain from sugar, Matcha is the beverage that will pull the taste buds back to stability if you’ve spent too much time tasting sugary things already.
Chlorophyll and amino acids give Matcha its unique, astringent taste. It is vegetal at first, and then followed by a uniquely balancing sweetness.
Bitterness is the most sensitive when it comes to personal tastes, but it is a misunderstanding to think that bitterness is not welcome. To the contrary, many of our most popular foods, flavorings and drinks are rated less-than-sweet: Dark chocolate, coffee, beer, olives, citrus peel, red wine, and tea to mention merely a few.
Matcha, traditionally recognized as the sole ingredient one would whisk with hot water, is a beverage which customers have come to know as both pleasantly bitter and latently sweet. But a wider customer base can be achieved with the versatility of the Matcha powder because it becomes subdued when you mix it in with other recipes. Whatever your creation, be it a smoothie, latte, sauce, ice cream, cake, or pastry, Matcha in the mix will up-sell the product to those who would otherwise be hesitant.
What does Matcha taste like? It tastes like something the shop down the street isn’t selling but the public is willing to enjoy.