RSS Feed

Not That Matcha is Expensive, per se

“How will we know when the recession is ending?” proposes Jerry Hirsh of the Los Angeles Times. In his article of October 16, 2009 titled, Coffee and Wine Sale Hint at Recovery he goes on to answer that question thus: “Watch the coffee index,” says Steven Burd, chief executive of Safeway Inc., the Pleasanton, Calif.-based supermarket company. Speaking to investors about Safeway’s third-quarter profit, Burd said shoppers were starting to trade up to more expensive items after a long period in which they gravitated to less costly goods.

Not that Matcha green tea is expensive per se, but for those who might have feared that the economic downswing would negatively impact consumer indulgences, it is somewhat noteworthy that Safeway is seeing customers return to pricier coffees.

So what’s coffee and wine got to do with green tea?

Because the upswing that Safeway notes reflects consumer trends in general, and consumer trends leaning towards green tea products was reported by Reuters this past week. Case in point ~ Sweet Leaf Tea. The article reports that, “The two newest flavors, Lemon Iced Tea and Citrus Green Tea, scheduled to launch January 2010, join Sweet Leaf Tea’s best-selling favorites while fulfilling consumer requests for these new selections.”

“The high concentration of antioxidants and other healthful ingredients has driven tea’s rising popularity, including the ready-to-drink and tea extract categories,” reports NACS online. In the October 14, 2009 article, Ready-to-Drink Tea’s Popularity Grows, they emphasize the reason for the increase in popularity as, “More consumers are flocking to tea because of its healthful qualities.

Matcha Halal Kosher Vegsoc

Green Tea recipes.
What can you do with Matcha? some readers might ask.

“Ice cream balls all wrapped up,” writes Amanda Gold. “You’ll find them on most dessert menus at Japanese restaurants, but mochi ice cream balls aren’t exactly a mainstream sweet. Still, in the past several years, they’ve started to pop up in grocery store freezers, everywhere from Asian markets like New May Wah or 99 Ranch to Trader Joe’s. Sold in several flavors – mango, strawberry, chocolate and green tea, to name a few – the golf-ball-size frozen treats are wrapped in a chewy, rice flour “mochi” coating and lightly dusted with rice flour to cut the stickiness.”

‘Samurai Autumn’ was featured at Hammond Museum, on October 18th with an inclusion of an informal tea tasting of whisked Matcha and sweets among the celebrations and festivities.

Green Tea ~ gaining popularity and market share
Not that Matcha Green Tea is expensive per se, but Matcha IS the Premium Green Tea.

Matcha green tea powder


About MatchaGT by ShelleRae

Welcome! I am ShelleRae and I am very excited you are here. I joined the Smoothie Essentials team about 5 years ago now. Always health conscious and into prevention versus medication it seemed natural when the opportunity came up to take on the creation of this blog and the Smoothie Essentials blog as well. As mother to three and surrogate to many more I've practiced much of what I write on sometimes with great success and other times with a bit less. My friends and family are my test kitchen and my facts are most often from WebMD - they seem to have a fairly accurate and conservative approach. MatchaGT – the super premium Matcha Green Tea Introducing Matcha GT, the super premium Matcha Green Tea. Matcha GT is nature’s natural source of energy and antioxidants. Used for centuries in Japanese tea ceremonies, Matcha provides a powerful pick-me-up plus antioxidants and other health benefits to keep the body, mind and spirit in perfect balance. While many forms of green tea are strained or brewed, Matcha GT uses the whole tea leaf providing the full benefits and bold taste of whole green tea powder. My inspiration comes from others who also are striving to live a better life through lifestyle changes. More information is available at or by emailing Benefits: Natural Caffeine – longer lasting energy Antioxidants – to fight cancer causing free radicals Chlorophyll – powerful blood cleanse Coffee concepts and juice bars across North America including Starbucks, Jamba Juice, Coffee Bean & Tea Leaf, Smoothie King, and Booster Juice have recently started selling Matcha Green Tea smoothies, frappes, and lattes, promoting the great taste and health benefits of green tea.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: