“How will we know when the recession is ending?” proposes Jerry Hirsh of the Los Angeles Times. In his article of October 16, 2009 titled, Coffee and Wine Sale Hint at Recovery he goes on to answer that question thus: “Watch the coffee index,” says Steven Burd, chief executive of Safeway Inc., the Pleasanton, Calif.-based supermarket company. Speaking to investors about Safeway’s third-quarter profit, Burd said shoppers were starting to trade up to more expensive items after a long period in which they gravitated to less costly goods.
Not that Matcha green tea is expensive per se, but for those who might have feared that the economic downswing would negatively impact consumer indulgences, it is somewhat noteworthy that Safeway is seeing customers return to pricier coffees.
So what’s coffee and wine got to do with green tea?
Because the upswing that Safeway notes reflects consumer trends in general, and consumer trends leaning towards green tea products was reported by Reuters this past week. Case in point ~ Sweet Leaf Tea. The article reports that, “The two newest flavors, Lemon Iced Tea and Citrus Green Tea, scheduled to launch January 2010, join Sweet Leaf Tea’s best-selling favorites while fulfilling consumer requests for these new selections.”
“The high concentration of antioxidants and other healthful ingredients has driven tea’s rising popularity, including the ready-to-drink and tea extract categories,” reports NACS online. In the October 14, 2009 article, Ready-to-Drink Tea’s Popularity Grows, they emphasize the reason for the increase in popularity as, “More consumers are flocking to tea because of its healthful qualities.”
Green Tea recipes.
What can you do with Matcha? some readers might ask.
“Ice cream balls all wrapped up,” writes Amanda Gold. “You’ll find them on most dessert menus at Japanese restaurants, but mochi ice cream balls aren’t exactly a mainstream sweet. Still, in the past several years, they’ve started to pop up in grocery store freezers, everywhere from Asian markets like New May Wah or 99 Ranch to Trader Joe’s. Sold in several flavors – mango, strawberry, chocolate and green tea, to name a few – the golf-ball-size frozen treats are wrapped in a chewy, rice flour “mochi” coating and lightly dusted with rice flour to cut the stickiness.”
‘Samurai Autumn’ was featured at Hammond Museum, on October 18th with an inclusion of an informal tea tasting of whisked Matcha and sweets among the celebrations and festivities.
Green Tea ~ gaining popularity and market share
Not that Matcha Green Tea is expensive per se, but Matcha IS the Premium Green Tea.