Congrats and a tip o’the cup to Lindsey Valentini who, according to an article written by Frank Jossi on her blog, brought her start-up tea company from $8,000 in 2006 to a projected $350,000 for 2009. Lindsey “operates the Tea District out of her home in Inver Grove Heights. Since starting the business in 2005 with her own capital [she succeeded by] beating the pavement at gift shop trade shows around the country.” The highlights of the article are that her initial attempt to sell online proved ineffective. Realizing she needed a niche specialty, she sold tea not by itself but in cute little gift packages. At that point, she made her presence known with personal interactions at the trade shows. Since having gained some notoriety, her Internet business is now quite successful. Congratulations to Lindsey Valentini for seeing the market demand for tea and transforming it into personal success!
~Another financial success ~
Found on Tea Trends recently, this report:
“The Tea Council of the USA has announced the winners of its annual national scholarship competition, aimed at promoting tea and its health benefits. The Tea Council received more than 1100 entries of original one-to-two minute videos, containing at least one valid message regarding tea’s health-related benefits. All video submissions were judged by a panel of Tea Council representatives. The prize of $15000 was picked up by aspiring actor Edan Freiberger and engineering student Nicholas Chen, who attend Stanford and UCLA, respectively.”
Also making the news recently is Maureen Ryan, owner and purveyor of Nottingham Hall. An article featuring the Saugus Garden Club appeared in The Wicked Local which highlights Maureen’s expertise on “checking the clarity of the liquid, sipping loudly and throwing the tea back onto your taste buds.” The article goes on to cite her love of tea because it “…also has the added benefit of supplying protective antioxidants and aids the digestion process,” and praising that, “Green tea comes loaded with antioxidants and vitamin C.”
“Tea also goes stale,” cautioned Ryan who noted that tea should be discarded if it’s been in the cabinet for more than 6-12 months.
It’s at this point that I’ll offer a different option because what she’s referring to is the tea you find in leaf form ~ in bags. However, for a tea that has a shelf life of 2 years Matcha Green Tea (used for centuries in Japanese tea ceremonies) has a shelf life on your pantry far exceeding the bagged type!
While many forms of green tea are strained or brewed, Matcha GT uses the whole tea leaf providing the full benefits and bold taste of whole green tea powder.
- Natural Caffeine – longer lasting energy
- Antioxidants – to fight cancer causing free radicals
- Chlorophyll – powerful blood cleanse